"The moving image itself seems an object of extraordinary potency. In the movie-watching experience we enter an "altered state of consciousness," enthralling and irresistible."
"Somehow movies and the mind are suited to one another, mutually adapted... What is it about the screen image and the mind that views it that makes the marriage between them so successful--so passionate and tempestuous, one might almost say? What is this love affair with the screen?"
"Watching someone light a cigarette in real life can be pretty dull, but in the context of a story projected onto the movie screen our eyes and mind will be drawn in. The movie adds something to reality, and this is part of its power."
McGinn, Colin. "The Power of Film." In The Power of Movies: How Screen and Mind Interact, 3-15. New York: Pantheon Books, 2005.